Are Bold Curves and Demi Curves new mobile devices?

So today the buying started in earnest. That said there are some crazy silly prices. After applying something like the following, "50% off sale, add a further 60% discount, then lose the sales tax (around 6%) and apply a coupon discount of say 10% if you spend over $100" and they are virtually paying you to take away items. For example, a pair of chinos priced at $68 plus tax, sold for an all-in price of just $11!

The bit that amused me was in Levis where they were offering ladies a service to find their ideally shaped jeans. After asking what sort of leg they wanted, eg skinny or boot leg or straight, they then asked three banker questions.

#1 Does the waist of your jeans feel tight (with a picture of a muffin top)?

#2 Do your jeans fit, but you still feel they are unflattering?

#3 Is there slack at the back of your waist?

They then asked where you wanted the waist, suggesting that lower waists were for younger girls.

In the end ladies were given an assessment that included that they should have a slight curve, a Demi curve or a bold curve. I wonder if it makes any difference or is just a clever sales technique?

Either way I wonder what Blackberry make of the names?

Location:Orlando, Florida